VANDER JACKET

Happy Springtime Runners! Use code JACKETWEATHER for 10% off

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I PREFER NIKES, truth be told, but my doctor asked me to try a little tenderness on this disgruntled Achilles that I have played hostess to for four months. I am ready for this guest of inflammation to leave the premises! I suspect that my husband's recent surge in training has occurred because he sleeps next to a medical-boot wearing-woman. Comparison is a motivator, as everyone knows. There are some unforeseen benefits to wearing a medical boot. For one, it is rather becoming. After all, what is this foot gear but a big, chunky, expensive, strappy, wedge sandal? My calves have never looked so slim! At least my left calf has never. Tim Gunn once responded to the question, "How do I make my medical boot look cool?" by advising "wear two boots and walk with conviction." I was thinking about that wisdom when the nurse clasped the Velcro securely around my ankle for the first time. But I could not get up the nerve to ask for two of these things... It was a rare moment of reserve. I know that it is good to learn to ask for help when one is down. Just don't kick me when I am down with Achilles tendinitis, this boot clearly isn't made for walking, but it delivers quite a kick. - - - - - - - - - - - - - - - - - - - #womensrunningcommunity #chasingBoston #morethanmiles #vanderjacket #geargarment #runnergirls #whatarunnerlookslike #runallthemiles #pushinglimits #ihavearunnersbody #irunthisbody #bosslady #runyourheartout #runnerlife #runnerlifestyle #runeveryday #runrunrun #runnerlove #ilovetorun #lovetorun #runchat #triathlongirl #girlswhotri #superfeet #timetofly #mymadness #trailandkale #adventureculture #howbaddoyouwantit #coloradorunner @thisisfetch @horseshoemarket
MEN MEN MEN. See this running jacket? My husband currently wears it, and my cousin has a similar original, cut from the same cloth. But after making those two jackets I ran out of this soft vintage poly. I frequently get this comment from guys: “Hey, when you get more of THAT fabric, I want a jacket made out of it.” Well, guess what fellas? After searching for years—I’m not exaggerating on that point—I found some yesterday, so I’m putting out the bat 🦇 signal with this post. If you’d like a jacket like this one that Abe is wearing, I can make an original in your size. And that goes for you women too! Just send me a message. - - - - - - - - - - - - - - - - - - #vanderjacket #geargarment #thisisfetch #horseshoemarket #runnerd #runnerforlife #artanddesign #runspiration #artinspo #denverstyle #calistyle #streetstyle2019 #springstreetstyle #coloradorunner #outdoorslife #gearforgood #creativehappystyle #madewell #menslookbook #denversbest #streetstylemen #icelandicart #welldressed #besthoodieever #hoodieseason #socalstyle #portlandstyle #denverdesign #rinoartdistrict @thisisfetch @horseshoemarket
WHAT IS A RUNNING JACKET? Simply put, it’s a jacket that solves runner problems. It’s a jacket that keeps you warm and dry, but not too warm. It’s a jacket with a fitted hood that won’t blow off when you run. It’s a jacket with a watch hole to go with the thumb holes, so that you can see your time even when your hands are cold. A running jacket makes a running belt obsolete, because of all the pockets. A running jacket lights up like a disco ball when lights hit it in the dark. #solvealltheproblems - - This first week of Spring save 10% at vanderjacket 🏃🏾‍♀️com by using code JACKETWEATHER at checkout! - - Love this original running jacket? Me too! It’s No. 663, Size XS. You’ll find it on the “XS” page at vanderjacket 🏃🏾‍♀️com. - - - - - - - - - - - - - - - - - - - - #runnerproblems #runnerstyle #irun #runoutside #irunoutside #alwaysrun #runfree #gorun #runwithasmile #happyrunners #lifeoutdoors #runcolorado #coloradorunner #denverstyle #coloradoproud #sheruns #sheexplores #trackgirls #trackgirl #trackseason #vanderjacket #thisisfetch #geargarment #outdoorgirl #outdoorgirls #trailrunnergirl #trailrunners #coloradolovin
I AM JUMPING ON THE BANDWAGON of March #meetthemaker. And why? Because the hashtag emphasizes that Vander Jacket is small. My company is a tiny little local running company based in Denver—and that’s good, because we all enjoy a David and Goliath story. Do you remember how the biblical David took down the giant? He was a Hebrew slinger—the Hebrews were known in the ancient world for their skilled slingers—and David brought five smooth stones into battle against Goliath. The metaphorical five smooth stones that I bring are as follows: - - STONE 1: I travel light. I try to keep a light grip on my business, how I run it, and what I want it to do. Innovation seems to flow easier when I have a light grip on outcomes. - - STONE 2: I’m not a fast runner. If I was fast I would spend time time trying to be even faster, because who doesn’t want to be an elite marathoner? Instead, I’ve kept a keen focus on how my jacket is functioning over long running distances and long periods of time. Only a slow runner would do that. - - STONE 3: I’m responsive. That’s a major blow to the forehead of any Goliath company! - - STONE 4: A Story. Once a guy came into my pop-up Vander Jacket shop, looked around a little bit, and then asked, “So, what’s so special about your jackets?” My answer was, “Can you be more specific?” Because I know what is special about each individual jacket I’ve made. I know how each garment fit together, why I made specific design choices on each one, and how each sleeve, zipper, pocket, thumb hole and hue on the jacket is special. I know where I found each piece of fabric, and what song I was listening to when I made it. And that’s why, taken as a whole, Vander Jacket is very, very special. - - STONE 5: I have a BFA in painting. Yep! I consider each jacket I make one of my paintings—a very functional, breathable, washable, wearable canvas. (My art only handle is @sarahvanderjacket) - Wow! You read all that? My apologies! #gorun - #marchmeetthemaker #marchmeetthemaker2019 #creativemindsatwork #creativemindset #smallbusinesswomen #smallbusinessweek #smallbusinesslove #innovate #selfportraitphotography #coloradolove #runoutside
SOMEDAY I WILL RUN INTO YOU. I mean, someday I’ll be on a run and I’ll see someone else running in one of my Vander Jackets. It hasn’t happened yet...but maybe that’s because I usually don’t see anyone on my 5:15 morning runs.... Timing—and lighting—is everything! #keepdreaming - - - - - - - - - - - - - - - - - - - - - - - - - #springiscomingsoon #runningmama #runnerstyle #trailrunnergirl #irun #morningrunning #runnerlife #runnerforlife #runlife #gorun #earlyrun #earlymorningrun #lovetorun #ilovetorun #iloverunningsomuch #runninglove #runnerlove #runnermom #momrunner #werun #irunoutside #runoutside #coloradorunner #runcolorado #sundayrundayfunday #sundayrunday #sundaymood☀️ #sundayrun #ilovesundays
RESIST THE URGE TO EDIT - - “It’s crucial that the creative thinker refrain from self-editing—and, to paraphrase a well-worn maxim, avoid making perfection the enemy of originality,” writes Rod Judkins, in an article entitled “Push Your Envelope.”* - - As the founder and lead designer it is easy to heed Judkins’ advice: I can change creative direction in an afternoon. I can put a grouping of dissimilar jackets together, as I have done for the Spring collection of running jackets. I can start cutting. Perfectionism doesn’t factor into my design process, and perhaps that shows sometimes, if you look closely at my garments, turning them inside out and comparing stitches. I don’t master a single design—my goal is to be a master of design, and there is a big difference. Ultimately my allegiance is to beauty, and true beauty is hard to come by without hard work. But true beauty is impossible to come by if utility is valued above all else. Vander Jacket isn’t the running is pain company, we are the running is beautiful company. - - - - - - - - - - - - - - - - - - - - - - - #gooddesign #creativethinking #innovate #madeincolorado #outdoorgear #coloradorunner #madeindenver #justinnovate #designprocess #inthestudio #studiolove #makermovement #ethicalclothing #ethicalstyle #responsiblymade #creativemind #creativedesigns #creativitychasers #creativestudio #createcultivate #colorlover #colorpalette #appareldesign #instacolorado #runnerstyle #geargarment #clothingdesign #vanderjacket #denverdesign *”The Science Of Creativity,” Time Magazine, March 2019
MAKE THE CUT. - - “It’s crucial that the creative thinker refrain from self-editing—and, to paraphrase a well-worn maxim, avoid making perfection the enemy of originality,” writes Rod Judkins, in an article entitled “Push Your Envelope.”* - - As the founder and lead designer it is easy to heed Judkins’ advice: I can change creative direction in an afternoon. I can put a grouping of dissimilar jackets together, as I have done for the Spring collection of running jackets. I can start cutting. Perfectionism doesn’t factor into my design process, and perhaps that shows sometimes, if you look closely at my garments, turning them inside out and comparing stitches. I don’t master a single design—my goal is to be a master of design, and there is a big difference. Ultimately my allegiance is to beauty, and true beauty is hard to come by without hard work. But true beauty is impossible to come by if utility is valued above all else. Vander Jacket isn’t the running is pain company, we are the running is beautiful company. - - - - - - - - - - - - - - - - - - - - - - - #gooddesign #creativethinking #innovate #runningmama #trailrunnergirl #runnershigh #runwithyourheart #strive #designprocess #inthestudio #studiolove #makermovement #ethicalclothing #ethicalstyle #responsiblymade #creativemind #creativityquotes #creativitychasers #creativestudio #createcultivate #colorlover #colorpalette #whpcolorpalette #instacolorado #runnerstyle #geargarment #outdoorgear #vanderjacket #denverdesign *”The Science Of Creativity,” Time Magazine, March 2019